About 30 years in the dental field, spent mainly on the laboratory side of dentistry: designing and building the veneers, crowns and implant restorations that dentists place.
Consultations and treatment are with our dentists. Basem Tobaji is a dental technician, not a dentist, and does not treat patients.
Basem Tobaji is a dental technician and smile design expert with about 30 years in the dental field, and the CEO of Creative Art Group in Dubai. The group includes Creative Art Dental Lab, which designs and makes veneers, crowns and implant restorations, and Creative Arts Aesthetic & Dental Center in Jumeirah. He holds a Dubai Health Authority licence as a dental lab technician. He is not a dentist and does not treat patients.
Titles and roles on this page are as provided by Creative Art Group and, for the licence, as listed in the Dubai Health Authority’s public register.
A dentist examines, plans, prepares the teeth and fits the final work. Between those steps sits the dental laboratory, where a technician turns a scan or impression into a restoration that has to fit to a fraction of a millimetre, bite correctly and look like a natural tooth. That second half of the job is where Basem Tobaji has spent his career: nearly three decades in the dental field, on the laboratory side of dentistry and, today, at the head of the group the laboratory belongs to.
His work has centred on ceramics — veneers, crowns, bridges and implant-supported restorations — and on the design decisions that decide whether a smile looks natural: proportion, shade, translucency and surface texture.
Those years also covered the biggest change in how dental work is made. Plaster models and trays gave way to intraoral scans, digital design and milling. Creative Art Dental Lab now receives 3Shape and Medit scan files, designs on screen (CAD), mills ceramic (CAM) and 3D-prints models and surgical guides, while the final shade and surface are still finished by hand. Today he leads Creative Art Group as its CEO, the group that brings the laboratory, the clinic and the training centre together.
A smile makeover is not a set of veneers in the whitest shade. These are the details a dental technician works through with the dentist before any ceramic is made.
The design starts from the face, not the tooth chart: the facial midline, the lip line at rest and in a full smile, and the smile arc — the curve of the upper front teeth that ideally follows the lower lip. Teeth that ignore the face can look correct on a model and wrong in a photograph.
The two upper central incisors set the tone. Their length-to-width ratio, how much of them shows at rest, and how the laterals and canines step back from them decide whether a smile looks balanced or heavy. Small changes in length often matter more than changes in colour.
How much gum shows, and whether the gum margins are level and symmetrical, changes how every tooth reads. Sometimes the right plan includes gum contouring before veneers; the dentist makes that call, and the lab designs to the new gum line.
Natural teeth are not one colour. They are slightly warmer near the gum, more translucent at the biting edge, and their surface carries fine texture that scatters light. Ceramic made in one flat shade is what makes veneers look artificial. Shade choice and layering are where the technician’s eye matters most.
A design that suits a 25-year-old can look false on a 55-year-old. Edge shape, surface wear, line angles and brightness are matched to the person, so the result reads as their own teeth on a good day rather than a catalogue smile.
Photographs, scans, the digital design and the mock-up are shared between the dentist and the laboratory. For our clinic patients the technician can see the teeth in person, under the same light as the dentist, which is the most reliable way to settle shade.
Veneers are where laboratory skill is most visible, because nothing hides a poor shade or an unnatural shape on the front teeth. The approach the laboratory works to under his leadership is simple to state: the ceramic should be as thin as the case allows, shaped to the face, and coloured in layers rather than in one block.
Read more about veneers at Creative Arts and the full-smile option, the Hollywood Smile.
An implant has two halves. The surgical half — placing the implant in the bone — is done by our dentists. The restorative half is the crown, bridge or full-arch prosthesis that sits on top, and that is laboratory work. Basem Tobaji’s involvement is on this restorative side; he does not place implants.
See dental implants at Creative Arts for the clinical side of treatment.
The same sequence applies to our own clinic’s patients and to the dentists and clinics the laboratory serves across Dubai.
The dentist examines, takes the X-rays the case needs and agrees a written plan with the patient.
DentistAn intraoral scan (3Shape or Medit files are accepted) or impression, plus photographs and shade notes.
DentistThe restoration or smile is designed digitally and reviewed with the dentist; for veneers, a mock-up previews the result.
LaboratoryCeramic is milled or pressed, then layered, stained and glazed by hand for shade, translucency and texture. Typically 3–5 working days, depending on complexity.
LaboratoryShade, shape and fit are checked in the mouth; small adjustments can be made on the same day.
Dentist + labThe dentist bonds or cements the final work, balances the bite and reviews it afterwards.
DentistAs CEO of Creative Art Group, Basem Tobaji leads a group in which the laboratory, the clinic and training sit side by side at 614 Jumeirah Street.
Founded in 1999. By its own published count it serves 800+ doctors and clinics in Dubai. A separate business in the same building as the clinic, open Monday to Saturday. About the laboratory.
The clinic in Jumeirah, with nine dentists including two specialist orthodontists. Clinical decisions are made by the treating dentist. Meet the dentists.
An accredited training centre for dentists and dental technicians since 2008, and host of the Creative Star Awards.
Basem Tobaji is one of the co-founders of DIA Academy, which offers hands-on and online dental education from Vienna and Dubai; its Dubai location is in the Creative Arts Training Centre. DIA Academy’s story.
The photographs on this page and on our laboratory page show real Creative Art Dental Lab work on models: anterior veneers and crowns, full upper arches, and implant-supported full-arch prostheses with gingival ceramic.
For results in real patients, see the veneers before and after case library, where each case is shown with the dentist who treated it. We do not attribute individual patient cases to one person: every result there is the work of the treating dentist and the laboratory together.
Being clear about roles matters in healthcare. Basem Tobaji is a dental technician and the CEO of the group. He is not a dentist, does not examine or diagnose, and does not carry out any procedure. If you book a consultation at Creative Arts, you see one of our dentists, who decides whether treatment is needed and which option fits.
Where his experience reaches patients is in the design and making of ceramic work, in the standards the laboratory works to, and in the way the clinic and laboratory communicate. If your treatment involves veneers, crowns or an implant restoration, the laboratory team may join a visit to check shade and shape.
No. Basem Tobaji is a dental technician, licensed by the Dubai Health Authority as a dental lab technician, and the CEO of Creative Art Group. He does not examine, diagnose or treat patients. All consultations and procedures at Creative Arts are carried out by our dentists.
His work centres on smile design and ceramic restorations: veneers, crowns, bridges and the restorations that sit on dental implants, including full-arch prostheses. He has about 30 years in the dental field, mainly on the laboratory side, and leads Creative Art Group, which includes Creative Art Dental Lab.
He is the CEO of Creative Art Group, the group that includes Creative Art Dental Lab and Creative Arts Aesthetic & Dental Center. His role is leadership and laboratory expertise: how restorations are designed and made, and how the clinic and laboratory work together. Clinical decisions belong to the treating dentist.
On the laboratory side of smile design: turning the dentist’s plan into a design that respects facial proportions, the smile arc, gum display, shade and surface texture, and then into ceramic. The dentist leads the clinical plan and shows the patient the design and a mock-up before any irreversible step.
Veneers at Creative Arts are designed and made by Creative Art Dental Lab, which he leads as group CEO. The laboratory chooses between E-max and hand-layered feldspathic porcelain according to the case, and finishes shape, shade and translucency by hand. The dentist prepares the teeth and fits the veneers.
Restorative only. The implant is placed by a dentist; the laboratory designs and makes what sits on it — single implant crowns, bridges and full-arch prostheses with screw-retained frameworks and gingival ceramic. He does not place implants.
The dentist sends a scan (3Shape and Medit files are accepted) or impression with photographs and shade information. The laboratory designs the work digitally, mills or presses it, finishes it by hand and returns it for a try-in, typically within 3–5 working days depending on complexity. Small adjustments can be made the same day.
Appointments at Creative Arts are with our dentists. Book a consultation by phone, WhatsApp or the form on this page; if your plan involves veneers, crowns or implant restorations, the laboratory team can be involved in checking shade and shape at your visits.
Tell us what you would like to change. The clinic replies within working hours with an appointment time.
Or call us +971 4 342 4444Or message us on WhatsApp
A consultation ends with a diagnosis and a written, itemised plan — not a sales pitch. Book online, message us on WhatsApp, or call the clinic.
