Facial midline
The line down the centre of your face. The gap between the two front teeth should sit on it, or close enough that the eye reads it as straight.
Your new smile is designed against your face, then tried in your own mouth as a temporary mock-up — so you judge the result before anything irreversible happens.
Design comes after examination. Teeth and gums are checked first, because a smile cannot be designed on problems that still need treating.

Digital smile design (DSD) is a planning process in which your dentist uses facial photographs and a 3D scan of your teeth to design new tooth shapes that fit your face, lips and gums. The design is then made into a temporary mock-up you wear in your mouth. At Creative Arts it is used to plan veneers, crowns and Hollywood Smile cases before any tooth is prepared.
A good design starts from your face, not from a catalogue of tooth shapes. These are the reference points it is built on.
The line down the centre of your face. The gap between the two front teeth should sit on it, or close enough that the eye reads it as straight.
How much tooth shows with your lips at rest, when you talk and when you smile fully. This sets the length of the front teeth more than any rule of proportion.
Width against length for each tooth, and how the front six step back in size from the centre. Teeth that are all the same width look artificial.
The height and symmetry of the gum around each tooth. Where it is uneven, laser gum contouring may be planned alongside the teeth.
How the upper and lower teeth meet and slide. Edges designed without checking the bite are the ones that chip.
Each stage produces something you can see and comment on. Nothing irreversible happens until you have approved the mock-up.
A set of facial and close-up photographs, plus an intraoral 3D scan of both arches in place of impression trays.
RecordsProposed outlines are drawn over your photographs to set midline, edge position and proportions. This is where you say "longer", "softer", "less white".
DesignThe agreed 2D plan is built onto the 3D scan, tooth by tooth, checking thickness and the bite.
DesignThe 3D design is printed as a model, from which a guide for the mock-up is made.
LaboratoryTemporary tooth-coloured material is placed over your teeth using the guide. You can look, talk, smile and take photos at home before deciding.
Try-inChanges are made to the design if needed, and the final version becomes the brief for preparation and the laboratory.
Approval
The approved design is not a picture that gets reinterpreted later; it is the file the laboratory works from. Creative Art Dental Lab, in the same building as the clinic in Jumeirah, Dubai, designs and mills the ceramic to it, then hand-finishes shade and surface. Because the technician can see your teeth in person, details that photographs flatten — edge translucency, warmth near the gum — are judged on you.
The design your dentist shows you is turned into ceramic at Creative Art Dental Lab, part of Creative Art Group. The group’s CEO, Basem Tobaji, is a dental technician and smile design expert with about 30 years in the dental field; his profile explains how facial proportions, shade and texture are worked into the design.
Any treatment that changes how the front teeth look benefits from being designed first. Some smaller treatments do not need it.
It is a plan, not a promise of an outcome. A design on a screen can show tooth shapes that your teeth, gums or bite cannot actually support, which is why it is always checked against the scan and then against the mock-up in your mouth.
Unretouched before-and-after photographs of patients treated at the clinic. Veneer cases here are designed and mocked up before preparation.



Individual results vary. Photographs are shown with patient consent.
At Creative Arts in Dubai, the dentist who designs your smile is the one who prepares and fits it, working with the technician from the first design.
Yes. After the digital design is agreed, it is transferred into a temporary mock-up placed over your own teeth. You can see it in the mirror, talk and smile with it, and photograph it before deciding. Nothing is prepared until you are happy with the design, and changes are made at this stage rather than after.
No. Apps edit a photo to show whiter, straighter teeth, but they do not account for your bite, gum line, tooth thickness or what your teeth can support. A clinical smile design is built on a 3D scan and checked in your mouth with a mock-up, so it reflects what can actually be made.
No. The mock-up is made of temporary material placed over your unprepared teeth and removed afterwards. Nothing is drilled to fit it. It is the last point at which you can change your mind with no effect on your teeth.
Records are usually taken at the first or second visit. The design and mock-up stage typically takes one or more further appointments, depending on how many changes you want and whether gum or orthodontic treatment needs to come first. It is time spent before the irreversible step, not added to it.
For veneer and Hollywood Smile cases, design and mock-up are part of the written plan rather than an optional extra, because they guide both the preparation and the ceramic. Our veneers cost guide explains what a written plan sets out and how to compare it with other quotes.
They will follow the same shape, length and proportions, which is the point of the design. The surface and translucency will look better, because the final ceramic is layered and glazed in the laboratory while the mock-up is made from temporary resin.
Tell us what you would like to change. The clinic replies within working hours with an appointment time.
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A consultation ends with a diagnosis and a written, itemised plan — not a sales pitch. Book online, message us on WhatsApp, or call the clinic.